Apiki is an online platform committed to selling sustainable, gender neutral and eco-friendly toys for kids fo all ages. Serial entrepreneurs Aurélia and Tiphaine, the co-founders, strongly believe that toys are a powerful tool to transmit values and educate and their mission is to give the younger generation the right tools to build a better, smarter world.
A couple of years after their launch, Aurelia and Tiphaine realized that their visual identity had to convey these strong values more obviously. They reached out to us to re-design their brand, and create a modern, playful and flexible identity. We created a sophisticated logo balanced by joyful graphic elements: a simple grid reminiscent of schoolbook lines, that can be layered on a wild black and white pattern, with some confetti-like dots here and there.