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Petit Gang
Branding

Petit Gang is a Paris based kid's clothing brand founded in 2016 by three women: Claire, Charlotte and Mathilde. All three of them started their carreers in kids focused businesses, they all have children, but most importantly they vividly remember their own childhood. Growing up in the 80's, their favorite movies are E.T., Hook, and The Goonies. Inspired by these cool kids, they've always wanted to start their own 'gang', a bunch a kids dressed in cute, comfortable and cool clothes. 
Creative and design oriented, they knew the brand identity was a huge part of this project. We collaborated to bring their ideas to reality, and I designed a flexible identity that evolves around the logo. The bright colors, pattern and 'secret alphabet' create a brand just as fun and playful as the clothes they make.

Art Direction & design:
Maud Passini

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