Client: Project Healthy Minds
Services: Brand Design

Creative Direction:
Allisan Salazar
Design: Maud Passini, Evelyne Rendon

Project Healthy Minds is a nonprofit organization dedicated to improving access to mental health resources, guiding individuals through the often complex and confusing labyrinth of mental health treatment and support. They approached us with the challenge of completely rebranding their image and web design, encompassing everything from their logo to color schemes and graphic elements.

The new brand identity revolves around a simple graphic element: the oval shape, symbolizing the multitude of qualities that the brand stands for — versatility, action, humanity, resilience, open-mindedness, among others. This malleable and flexible shape served as the foundation for a limitless range of visual applications, allowing us to incorporate striking photography and other graphics seamlessly into the brand's identity. We integrated this oval within the simple, all caps wordmark designed based on a modern, condensed sans serif typeface.