ZOC_01

ZocDoc
Illustration

 

Recently ranked as one of the highest-valued startups in New York at $1.8 billion, healthcare disruptor ZocDoc had finally upgraded the $80 logo they commissioned almost a decade ago. With their new ‘Zee face’ in hand, Franklyn was tasked with developing a distinctive character illustration style that literally fleshed out their new brand identity. I designed a set of illustrations and a whole book that highlights ZocDoc's values to new employees. 

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