Client: Atolla acquired by Function of Beauty
Services: Logo + Brand Design, Packaging Design
Art Direction: Alice Sung
Photography: Aileen Son
Prop styling: Samantha Margherita
Manureva Studio
2020
Atolla offers custom skincare solutions in a simple, convenient and sustainable way. They focus on one single product, their personalized serum, formulated using each customer’s online assessment as well as regular skin testing—all through the online skin lab.
In partnership with their creative team, we started by giving a full refresh to the identity, refining the logo and creating a brand new logomark. Then, we rebuilt the packaging system, redesigned the boxes and bottle labels as well as the brand materials. Their internal team of talented creatives applied this new system to their website and social media, for a fully consistent, refined brand across all platforms.